{"product_id":"fuzzy-urchin","title":"Fuzzy Urch","description":"\u003cp\u003e\u003cstrong\u003eTHE HOTTEST PROFILE - THE BEST SIZE - THE RIGHT FLOATABILITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBass are conditioned to ignore the same baits. The Urch changes that. Its compact, spine-covered profile is unlike anything else in your box — triggering reactionary strikes even from the most lethargic, pressured fish. Measuring in at 4.3\" across with a 3\/4\" core, this is the PERFECT size urchin bait for large bass!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMATERIAL \u0026amp; DURABILITY\u003c\/strong\u003e\u003cbr\u003eBuilt from high-grade TPE (thermoplastic elastomer), the Fuzzy Urch is durable, flexible, and naturally buoyant.\u003c\/p\u003e\n\u003cp\u003eThe multi-directional spine array maintains structural integrity through repeated strikes and abrasion, while TPE's elastic memory ensures a consistent presentation all session long.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBUOYANCY \u0026amp; ACTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts omni-directional quill action generates constant micro-vibrations at rest, on the fall, and on the retrieve — hovering just above the bottom like a live invertebrate with nowhere to hide. A perfect finesse bait for clear water, post-frontal conditions, and anywhere subtlety wins the day. When nothing else is working, the Fuzzy Urch is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRECOMMENDED APPLICATIONS\u003c\/strong\u003e\u003cbr\u003e→ Ned rig on hard bottom, gravel bars, and transition points\u003cbr\u003e→ Drop-shot in clear, high-visibility water\u003cbr\u003e→ Shaky head along steep rocky banks and ledges\u003cbr\u003e→ Slow-rolled on a light ball head through laydowns and timber\u003c\/p\u003e\n\u003cp\u003eWe can also confirm that walleye love 'em!\u003c\/p\u003e","brand":"CHOKI BAIT SUPPLY CO.","offers":[{"title":"Green Pumpkin Pepper","offer_id":41440926924858,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Goby Gold","offer_id":41440926990394,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Watermelon Red Pepper","offer_id":41440926892090,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Frozen","offer_id":41440926957626,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Disco Ghost","offer_id":41440926826554,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Cinnaworm","offer_id":41440926859322,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true},{"title":"Chartreuse","offer_id":41440926793786,"sku":null,"price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/3149\/3434\/files\/CH-URCH-11cm-DiscoGhost.jpg?v=1780439100","url":"https:\/\/chokibaits.com\/products\/fuzzy-urchin","provider":"CHOKI BAIT SUPPLY CO.","version":"1.0","type":"link"}